PopDemo?is a universal binary Audio Unit compressor plugin designed to create extraordinary pop vocals.

Inspired by radio-friendly Genesis, Pop puts every detail in your lap- the reason it exists is, I was listening to ‘Mama’ and other songs off the eponymous Genesis album, and couldn’t believe how overwhelming Hugh Padgham had Phil Collins’ vocal sounding. It reached out and grabbed and defined every detail so aggressively- I needed to make a special compressor that could deliver a sound like that, because nothing I had was designed for such aggressive behavior.

It’s got just an Intensity control and a Dry/Wet control, and does indeed get mighty intense. That’s its job, after all.

Pop is $50.